Land Rover Mainline

At Land Rover Main Line, I lead the dealership’s social media strategy and hands-on content production, managing the full creative process from concept development and scripting through filming, editing, graphic design, copywriting, publishing, community management, and performance analysis.

I produce approximately 20 short-form videos each month while continuously evaluating platform trends, audience behavior, competitor activity, and performance data to refine our content strategy. My role has also expanded into paid social, email marketing, and broader digital initiatives, allowing me to connect organic content with larger marketing objectives.

Beyond day-to-day social content, I also produce full commercial campaigns for key holidays and dealership initiatives, as well as title-sponsorship commercials for events supported by Land Rover Main Line. I create supporting graphics and promotional assets in coordination with those events to help clearly position the dealership as the title sponsor and strengthen its presence across both digital and event-facing channels.

In a recent 90-day period, our social content generated 13M+ views from 6.1M viewers, 291K+ engagements, 180K+ likes, and 27,754 new Facebook and Instagram followers, demonstrating how a consistent combination of strategy, creative execution, and audience understanding can translate into measurable brand growth.