Nicholas DePaola
Social Media Manager | Content Strategist | Creative Producer
Exton, Pennsylvania | depaolanick@gmail.com
Marketing, creative, and client experience professional with 5+ years of experience spanning social media strategy, content production, creative direction, business development, consultative sales, and team leadership. Experienced working with premium and enthusiast-focused brands while managing clients, guiding high-value decisions, and leading others through creative execution.
Selected Experience
Wayne, PA | April 2024 – Present
Social Media & Digital Marketing Manager
Land Rover Mainline
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Lead social media strategy and hands-on content production across Facebook and Instagram.
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Manage the full content lifecycle including ideation, scripting, filming, advanced video editing, graphic design, copywriting, publishing, community engagement, and analytics.
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Produce approximately 20 short-form videos per month while maintaining Land Rover corporate brand standards.
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Generated 13M+ social media views from 6.1M viewers in a 90-day period, resulting in 291K+ engagements, 180K+ likes, and 27,754 new followers.
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Manage paid social campaigns, email marketing, website content, and other digital initiatives.
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Produce full commercial campaigns, event sponsorship creative, and supporting promotional assets for dealership initiatives and community partnerships.
Greater Philadelphia | June 2021 – Present
Managing Partner, Creative Strategy & Operations
Francis Harmon Marketing & Creative
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Develop and oversee social media and digital marketing strategies for premium automotive, home technology, and enthusiast-focused businesses.
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Lead creative production from concept and art direction through filming, video editing, graphic design, copywriting, publishing, and performance analysis.
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Manage client relationships, business development, pricing, proposals, negotiations, and account growth.
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Provide creative direction, assign projects and shoots, review deliverables, and coach team members while maintaining brand and quality standards.
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Built client relationships lasting as long as four years and generated approximately 40,000 new Facebook and Instagram followers across three managed businesses.
Wayne, PA | April 2024 – July 2026
Video Content Manager, Product Development & Client Experience
Automotive Videos Made Simple
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Worked across content production, product development, sales, marketing, onboarding, and client experience.
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Helped develop, position, and present a software-supported media product for automotive dealerships.
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Produced customer-facing communications, sales materials, email campaigns, and product education.
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Collaborated with clients and internal teams to improve product adoption and business results.
New York, NY | Project-Based
Long Format YouTube Content Production
Vookum
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Filmed and edited long-form luxury watch content in New York City’s Diamond District.
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Worked within an active watch-dealer environment and gained firsthand exposure to product presentation, pricing, negotiation, client interactions, and collector culture.
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Combined professional production experience with an established knowledge of luxury watches and horology.
Remote | Project-Based
Long Format YouTube Content Production
Michael Motorcar
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Produced and edited long-form YouTube content centered on the behind-the-scenes process of preparing and presenting vehicles for Bring a Trailer auctions.
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Provided remote creative direction to the on-site filming team, guiding shot selection, coverage, pacing, and overall storytelling to ensure the footage supported the final video concept.
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Managed post-production from raw footage through final delivery, shaping each project through editing, structure, sound, graphics, and narrative flow.
Education
2019-2022
High Point University
Completed three years of undergraduate study | 3.8 GPA
Coursework toward B.S. in Business Administration
Entrepreneurship & Social Media Marketing | 2019 – 2021
Continuous Learning
Ongoing
YouTube University
I’m a compulsive self-learner. Whether I’m curious about something or a project requires a skill I haven’t used before, I’ll teach myself what I need to know and put it to work.
